BrandRep Sale Fuels Americor Funding Growth

Marketing company’s value helps diversified financial services company expand operations in Irvine, California.

BrandRep Sale Fuels Americor Funding Growth


Americor, a leading provider of debt relief solutions, announced the sale of BrandRep to Millpond Equity Partners. The sale, which was finalized in December 2017, provides Benny Ganatra the capital that will fuel Americor Funding’s accelerated growth for 2018. The capital will be used to secure additional warehouse lines and will create 250 new jobs at Americor’s Irvine, California headquarters.

BrandRep is a leading provider of digital marketing solutions for small and midsize businesses (SMB), specializing in services that help organizations manage their online presence through local SEO, lead generation, among other services. The marketing company was established in 2012 by Americor Funding CEO, Benny Ganatra. As a former co-founder, Ganatra will continue to hold a minority interest in BrandRep and participate on the board of directors.

“I am honored to have worked alongside 150 dedicated employees that enabled 18,000 small businesses the opportunity to grow their customer base through digital marketing solutions and brand awareness,” said former BrandRep Chairman and CEO Ganatra. “The sale of BrandRep allows me to reinvest that capital into a new company, Americor, which will help families consolidate their debt and get back on track to financial stability.”

Industry veteran and investor Cary Burch will take over Ganatra’s role as BrandRep’s Executive Chairman and Interim-CEO.

“Benny has built an amazingly talented team of professionals, a solid position in the SMB market and a high-performance proprietary customer relationship management (CRM) technology that will play a key role in BrandRep’s continued success,” said Burch. “We are pleased to announce the sale, which demonstrates BrandRep’s value to the market.”

Focal Point Partners served as the exclusive financial advisor to BrandRep and the transaction closed in December 2017.

For more information on Americor Funding, please visit To learn more about BrandRep, visit

About Americor
Americor provides debt solutions to individuals and families all over the country. Americor is a next-generation finance technology company with a proprietary platform designed to help clients get out of debt. Americor partners with people in need of debt relief to develop strategies to achieve a debt-free lifestyle. To learn more about how Americor can help relieve the burden of debt, please visit the company website at

About BrandRep
Based in Irvine, California, BrandRep is a leading provider of digital marketing solutions for small and medium sized businesses. BrandRep offers SMBs a portfolio of digital marketing services, including Local Search Engine Optimization (“SEO”), Website Creation, Local Directories, Brand Alerts, and Review Generation, which provide businesses with an increasingly important digital presence. With over a decade of experience and as a Google Certified Partner, BrandRep serves a diverse base of more than 18,000 customers in various end-markets, including healthcare, home and maintenance, beauty and salons, construction, and others, across the U.S. and Canada. Since its founding, BrandRep has rapidly grown into the brand of choice for business owners seeking a robust, do-it-for-you portfolio of digital marketing services that help them to grow their business in their local market.  For more information, please visit

About Millpond Equity Partners
Millpond Equity Partners is a private equity firm focused on investing in lower middle market, growth-oriented business services companies.  Headquartered in Boca Raton, Florida, the Millpond leadership team has nearly 60 years of combined private equity and operating experience, deep industry expertise and a long track record of growing businesses and creating value alongside management teams. Millpond combines a partnership approach with extensive hands-on operational and investment management experience.  Its experienced investment professionals work hand-in-hand with leaders of healthy and growing businesses, providing strategic guidance, resources and support while assisting those companies through their next phase of growth. For more information, visit

About Focal Point Partners
Founded in 2002, FocalPoint is a leading independent investment bank focused on effectuating transactions for middle-market companies. We have grown quickly since inception, capitalizing on our strategic differentiators that create a compelling value proposition for our clients. For more information, visit

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