From Stadiums To Markets: The Latino Community’s Financial Impact Highlighted By Copa América 2024

By Aaron Sarentino Reviewed by Nima Vahdat Updated Jul 05, 2024
From Stadiums To Markets: The Latino Community’s Financial Impact Highlighted By Copa América 2024

The Latino community in the United States is a vibrant and influential demographic that has contributed to various facets of American life. These include culture, the economy, and sports. 

One of the most vivid illustrations of this impact is the ongoing Copa América. This is a premier soccer tournament that has brought excitement and unity but also underscored the economic and cultural influence of the Latino community in the U.S.


  • The Latino community in the U.S. is a significant and growing demographic, with approximately 62 million people.
  • The community commands substantial economic power, with purchasing power exceeding $1.5 trillion and significant contributions to the U.S. economy through Latino-owned businesses.
  • Copa América has highlighted the cultural and economic impact of the Latino community, with vibrant stadium celebrations and increased local economic activity.
  • The Latino community demonstrates strong financial resilience and adaptability, contributing to sectors like retail, hospitality, construction, and healthcare.
  • Financial education is crucial for empowering the Latino community to achieve economic stability and success.
  • Americor is committed to supporting the Latino community with debt relief services and financial education, helping individuals and families achieve financial freedom.

The Size And Growth Of The Latino Community

Approximately 62 million Latinos live in the U.S., representing nearly 19% of the total population. 

Latinos are the largest minority group in the country. During recent decades, the community has experienced significant growth both in population and cultural influence. 

A number of sectors have been affected by this expansion, including financial markets, consumer behavior, and sports in particular.

The Latino community is diverse, encompassing people from a variety of countries, including Mexico, Puerto Rico, Cuba, El Salvador, Venezuela, Argentina, and many others. 

Multiple cultures, cuisines, languages, and festivals enrich American culture. A strong cultural influence among Latinos is music, dance, and soccer (known as football in Latin America). 

Americans have also benefited from Latino contributions in different fields. In literature, authors such as Sandra Cisneros and Junot Díaz have captivated readers with narratives that explore Latino identity and experience in America. 

Many artists have left an indelible mark on global art history, including Frida Kahlo. Ellen Ochoa, the first Latina astronaut, pushed science and technology boundaries. Political leaders like Alexandria Ocasio-Cortez and Marco Rubio advocate for diverse communities.

Latino businesses contribute to economic growth and innovation. With over 480 company-owned and franchised restaurants nationwide, El Pollo Loco, founded in 1980 by Mexican immigrant Juan Francisco Ochoa, has grown into a significant presence. The chain’s expansion underscores its popularity and success in bringing authentic Mexican flavors to communities nationwide. 

Among Latino innovations in the US is the development of the handheld ultrasound device by Jorge Arroyo and his team at Butterfly Network, playing a crucial role in democratizing healthcare access. Using the Butterfly iQ, healthcare professionals can now perform ultrasound scans on a smartphone using a portable and affordable device. 

These are just a few examples to demonstrate how the Latino community enriches the broader American cultural context and fosters cross-cultural understanding through Latino heritage.

Economic Influence And Market Impact

Latinos have substantial economic power. With purchasing power exceeding $1.5 trillion, Latinos are a critical market for businesses across various sectors. This influence extends to sports, where Latino fans demonstrate strong loyalty and passion, particularly for soccer.

Copa América, one of the most prestigious soccer tournaments in the Americas, has seen significant engagement from the Latino community in the U.S. The tournament has brought excitement and pride and also considerable economic activity. From purchasing tickets to attending games, buying merchandise, and supporting local businesses, the financial impact is profound.

Consumption is not the only area in which Latinos contribute to the economy. Latino-owned businesses contribute more than $700 billion to the U.S. economy annually

These businesses are growing faster than the national average, highlighting the entrepreneurial spirit within the community. The workforce participation rate among Latinos is higher than the national average, indicating their vital role in the labor market. Community members are particularly influential in sectors like retail, hospitality, construction, and healthcare.

A substantial and increasingly influential contribution by the Latino community to the housing market is also noteworthy. 

Throughout the past few years, Latino homeownership rates have steadily increased, showing the increasing financial stability of the community and its proactive investments in real estate. The Urban Institute estimates that Latino homeownership will increase to 70% over the next two decades as a result of the increase in Latino homeownership. 

Numerous factors are contributing to this trend, including a younger demographic with a high level of homeownership aspirations, higher educational attainment, and an increasing income level. Additionally, organizations like the National Association of Hispanic Real Estate Professionals (NAHREP) indicate that Latinos are twice as likely to be of prime home buying age as other groups, which further boosts their influence.

The high homeownership aspirations of Latino families also highlight their commitment to long-term investment and wealth building. Even with challenges such as low credit access and financial barriers, Latino home buyers continue to play a significant role in helping the U.S. housing market to remain stable and grow.

Latino homeownership is rising in the United States, which is a reflection of the communities growing economic power and commitment to financial stability and independence. 

The growing number of Latino homeowners is an indication that Latinos will play a key role in defining the American housing market of the future.

Copa América: A Celebration Of Latino Pride

The Copa América games have turned stadiums across the United States into lively cultural centers. 

Fans from different Latin American countries come to these venues dressed in their national colors, waving flags, and creating an exciting atmosphere. This shows their strong love for the sport and their heritage. The last Copa América before this 2024 edition was in 2021.

The games are about more than just soccer matches; they are about strengthening community bonds and celebrating cultural identity. Fans’ chants, dances, and camaraderie highlight the unity and pride within the Latino community. There is nothing like the sound of the Brazilian samba, the Mexican mariachi bands, or the Argentine tango to enrich the spirit of these games.

Colorful jerseys and flags adorn stadiums, creating a visual spectacle that is broadcast around the world. This not only boosts the players’ morale, but also conveys a powerful message about the unity and strength of the Latino community in the U.S.

Packed Stadiums And Unwavering Support

Copa América support in the U.S. is evident in sold-out stadiums. The stadiums are often filled to capacity with fans traveling from all over the country to support their teams. 

As a result of this overwhelming turnout, Latinos feel a deep sense of pride and connection to their countries of origin. Additionally, it is a symbol of Latin American love for soccer, a sport that is integral to the culture of the continent.

Beyond the stadiums, Copa América’s economic impact is felt locally. Restaurants, hotels, and stores in the host cities experience a surge in activity as fans gather to watch the games. This increase in visitors boosts local economies, creating jobs and generating revenue. Hospitality and tourism sectors, in particular, benefit from greater demand during the tournament.

Financial Influence And Community Strength

The economic impact of the Latino community goes beyond consumer spending. 

Based on data from Stanford Latino Entrepreneurship Initiative, Latino-owned businesses grow faster than the national average, demonstrating their entrepreneurial spirit. In addition to creating jobs, these businesses also contribute to economic diversification and innovation.

Latino community financial resilience is also evident in their economic challenges. Despite facing higher unemployment rates and lower average incomes than the general population, Latinos show remarkable adaptability and resourcefulness. 

As a result of this resilience, the community has proven itself strong and determined.

The Role Of Financial Education

Financial education plays a crucial role in empowering the Latino community to achieve broader economic stability and success. 

Understanding how credit scores work, managing debt, saving for the future, and making informed financial decisions is essential for building wealth and achieving economic goals. The financial system is complex, and individuals need help navigating it. Financial literacy programs provide valuable resources.

Through comprehensive financial education and debt relief services, Americor supports the Latino community. 

Our purpose is to provide Latinos with the tools and resources they need to overcome the challenges they face. As a company, our mission is to help individuals and families achieve financial freedom and build a secure future.

At Americor, we understand the unique financial challenges people are facing today.

Visit our blog filled with hundreds of articles, and designed to help you and your family educate yourselves on becoming debt-free, saving for retirement, and other financial topics.

As America’s trusted source for debt relief solutions, we aim to empower you with financial knowledge that can lead to informed decisions, whether it’s about savings, investments, or managing debt.

If your debt has become unmanageable and you have difficulty making your debt payments each month, then you should consider a free consultation call with one of our certified Debt Consultants, who can provide personalized advice tailored to your specific needs.

By taking proactive steps today, you can put an end to your financial stress and work towards a brighter financial future. 

Remember, there is always hope for debt relief, and our team of experienced professionals are ready to guide you on your journey to regaining control of your finances.

For more information on Americor’s debt relief services, contact us today to see how we can help you eliminate your debts, and get on the fast-track to becoming completely debt-free!


Aaron Sarentino

Aaron oversees executive, administrative and management functions for the firm. Aaron has a Bachelors in Business Administration from Pepperdine University. He is responsible for helping customers at every stage of the debt settlement process and focused on building loyalty to ensure long-term client retention by addressing customer issues. Aaron plays a pivotal role in the upliftment of the Americor team to ensure the best possible customer experience for clients.